Friends,
Over the last year we’ve set a path to align ourselves with the best brands for our GreyDogGolf audience. Importantly, we’re precision-focused on bringing our audience, in turn, to these great companies. It’s an old-school true partnership goal: help each other to help one another. Importantly: these companies do not pay us. Nope. Provide us with product to use and wear? Yes, absolutely, but no financial enumeration. We neither ask for it, nor want it. (We’re really lucky that our business model allows us the independence to be able to work this way.) These companies are excellent, thought-out choices and the products/services they provide have been tested and vetted by us, for us.
GreyDogGolf is unique in the golf world. Our audience is large and active; our reach increases daily. We (maturing golfers) play more golf and spend more than any other age segment on golf; over 50-year-olds represent the majority of “active golfers”. We’ve previously written about the purchasing power of our group (and there is an article on our website about this very subject). The GreyDogGolf team works hard to speak, research and advocate for, and to, our audience of maturing golfers with a focused, precise (trademarked) message: “play smarter, better, for longer!” We (immodestly here) also know more about our audience than we ever thought possible, and these data appeal massively to our partners. We are voracious researchers and data-junkies…It’s why the USGA describes us as “the thought leaders in senior golf”. Oddly, no one but us focus exclusively on this target audience, and we take this seriously. When we started, folks wondered if the audience was large enough to justify the effort…It is! We often hear “grow the game!” and we’re all for it. We agree 100%…and it’s why the biggest funders and supporters for this “youth push” in golf are folks in our audience.
So, who are these great brands we’ve selected?
Cole Haan puts the shoes on our feet and clothes on our backs. We’re thrilled to be a part of the new “golf collection” launch. First class, timeless, elegant and highest quality. We’re thrilled.
Tifosi glasses are the sunglasses we wear and for two reasons: great quality and exceptional value. Their new Enliven tech brings us excellent, golf focused lenses. Add the ability to do prescription and it’s a fantastic choice. This is a company that focuses on outdoor sports glasses, and it shows. You know of any other golf content company besides us that has a world-renowned ophthalmologist on the team? We’re thrilled.
Luggage Forward ships our clubs and bags around the globe. Another “best in class” operation. Seamless. Easy. Efficient. Cost competitive. And…a worry-free experience. Truly, a step above. We’re thrilled.
Sun Mountain makes great golf bags. Really great quality, durability, functionality, and style. An absolute legacy name in golf. And …they make the GreyDogGolf bag! They also make the unchallenged best travel cover bag in the business: The ClubGlider Meridian with it’s fold-out wheels is top-rated and “next level”! We’re thrilled.
Rapsodo. We needed a portable launch monitor for our work. We tested launch monitors at every price point from reasonable to eye-watering. We kept coming back to the ease, accuracy and value of the MLM2PRO and we are thrilled to have them along for the journey!
RedRooster. Gloves…find the best, wear the best and save some money? Sounds like a great plan! The folks at RedRooster work with us to bring you a few selections we like for you, our audience!
That’s it for now (but more to come) on this pre-Masters weekend. See you in Augusta! Say hello if you’re there!
Wes, for the team.