As you (GreyDog followers) know, we continually emphasize the need to “practice with a purpose”; having a clear plan for our practice sessions encourages discipline and creates a focus on the one or two specific swing elements or shots that we want to work on during a particular session. Research shows–and swing coaches testify–that focused practice sessions simply yield better results. Planning in this way helps aging and younger players alike to avoid the distractions that can creep into our minds and lead us to–inefficiently–jump from one thing to another on the range, without real goals for any of those random items.
In the same way that we practice with a purpose, in our business we seek to have intention in everything that we do and everything that we recommend to you, so that time, money, and effort are not wasted in merely “spinning our (and your) wheels”. This philosophy extends to our business collaborations, as we carefully consider partnerships and joint projects. We discovered that Loci Watches has a parallel philosophy about its business and mission: it’s why they produce “watches that protect the places you love”. Fully 10% of every watch sale goes to vetted non-profits that aim to protect endangered places and fragile environments (for example, Loci’s “Pacific Coast Highway” watch collection supports preservation efforts along the California coast.) Most recently, this included recovery efforts from the tragic southern California fires. Founded by Trip Henderson–a U.S. Navy veteran and former executive with Team Rubicon–Loci proclaims that “without purpose, a watch is just steel and glass.” We found these watches to be not only seriously good-looking, but really comfortable and natural on the wrist. They are equally appropriate for on the course, in the clubhouse after your round, or out at an elegant dinner. These beautiful, high quality timepieces will be making a statement on our wrists in our future videos and live events as we support Loci’s mission with our own financial and educational efforts. We’ll proudly be donating a percentage of all our live event fees to their chosen non-profits over the coming year.
We enthusiastically encourage you to take a sincere look at www.lociwatch.com to learn more about this truly unique and purpose-driven company and its mission…we think you’ll want to be a part of it, too!